Earth Hour is back again after last year's effort saw 1 billion people across 4,100 cities in 88 countries participate but will Malaysia make a better go at it than last year?
I only ask because when I did a quick search of Malaysian blog posts on Earth Hour in April 2009, a few bloggers raised some valid points to support their argument that Earth Hour Malaysia had flaws.
The biggest one being that the point of Earth Hour might have been missed by brands and corporations who probably saw it as a night to celebrate their 'green' credentials with Malaysians instead of making a commitment towards sustainable practices.
Case in point, one blogger's complaint about an Earth Hour event at CapSquare last year where tubs of coal soaked in kerosene and fire-eating performances was hardly being mindful of CO2 emissions.
This year Earth Hour has continued to receive support from brands in Malaysia. Even conservation group Green Kampong signed up to support a regional CSR initiative from online ad network Admax.
And YTL Corporation said close to 30 iconic landmarks and establishments across Malaysia, Singapore, Indonesia and Thailand will go dark for one-hour.
The company said the move was in line with its "long-time commitment to environmental protection, which over the last decade has seen the Group make sustainable development and energy efficiency a core part of its business strategy particularly in its construction, utilities, property and infrastructure businesses."
If you've ever met YTL's Ruth Yeoh, you'll know she's pretty active in the area of conservation and climate change. Here's what she said:
"Climate Change is a very real phenomenon and as sea levels rise and our climate grow more erratic, each and every individual on our planet will no doubt feel its impact."
"In its message of hope and action, Earth Hour underlines the very simple fact that every individual should take responsibility for the impact they create on our precious environment. Earth Hour sets an excellent example of how simple it is for every individual to contribute towards saving our planet."
Earth Hour Malaysia also has an impressive online presence this year although do we consider having 16,000 Facebook fans a powerful figure for this campaign?
So there you have it. You can enjoy a drink on the rooftop garden of Lot 10 this Earth Hour and feel like you've made a difference - just remember to turn off the lights before you leave home.
Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image