Wednesday, March 17, 2010

Paint My Ride

If you haven't already heard, there's a competition to design the most creative outer skin for a Lamborghini Gallardo with the proceeds going to The Narine Poverty Reduction Program (Naporee).

It's called "Paint My Ride" and is a local design challenge to innovate a paint scheme for the Gallardo, and it's calling out to the creative industry to enter.

"We have managed to garner strong support from the 4A’s and alongside this, we hope the advertising industry’s best minds can come together to support Paint My Ride and make it a success," Dr. Rodwin Bahadur, Organising Chairman for Paint My Ride, said.

Lamborghini, Microsoft, Lenovo, Canon, Red Bull, One Utama, and Pavilion, are among the partners involved in the project.

You can click here for more details or have a read below.

The Competition
The competition is open to all interested individuals; with categories for students or professionals. The competition ends 31 March 2010, upon which time the international panel of judges, put together by the 4As, begin their judging.

The public will be encouraged to support the charity effort by purchasing on the spot photos with the winning entries – an effort supported by Canon Marketing Malaysia.

How to Join?
Applications can be submitted via fax or email; instructions will be posted on the website when the competition begins. The application fees are RM 150 for the students’ category and RM 350 for the open category.

The cause
Proceeds garnered from various activities carried out during and post competition will be allocated to micro-projects for Naporee.

This program aims to develop skills in the underprivileged for life-long opportunities for generating income and sustainability: enabling and equipping them to deploy the best effect their talent, knowledge, resourcefulness and creativity that will enable them to improve their life chances.

The prizes
1st Prize RM5,000 worth of cash
2nd Prize RM3,000 worth of cash
3rd Prize RM1,000 worth of cash

In addition to that, the three winners will also get an opportunity to drive the Lamborghini LP560 at the Sepang International Circuit, and showcase their winning design on the actual Lamborghini which will be displayed in two major shopping malls and online

Student winners will also be offered internships at an accredited advertising agency for four to six weeks.

4th and 5th Winning Entries get RM 500 cash each and the opportunity to be driven around the Sepang International Circuit in a GT race car by a professional driver.

No comments: