Friday, March 5, 2010

What's in a name?

The sixth and seventh stages of the Le Tour De Langkawi Malaysia 2010 makes its way through the city centre this weekend - why's it still called Le Tour De Langkawi when the islands never feature in this year's race?

I live in KL and so when I heard that several roads in the city will be closed this weekend because of the Le Tour De Langkawi Malaysia 2010, naturally I went to the official website to find out this year's race route so I know which roads will be affected.

To my bemusement I saw outlined on a map of the race route (below) that Langkawi (circled in red by me) doesn't seem to be part of the race at all. What gives?

It's not like the race is an uninteresting proposition - sponsors this year include brands like Milo and Gatorade while Astro is the official host broadcaster. Resorts World Genting, Proton, and TM are also event partners.

I suppose the organisers wanted to continue to tap on the Le Tour De Langkawi Malaysia brand name to attract sponsors and participants but it still seems strange to me.

1 comment:

Jana said...

I thought the same too when I first saw the route map ... kinda weird.