Times may be tough right now, but that hasn’t stopped luxury jewellery brand Luca Carati from officially making its debut in Malaysia this week at a launch event at the Hilton Hotel, Kuala Lumpur.
At the event was Poh Kong Jeweller’s (PKJ) Dato’ Choon Yee Seiong who is responsible for the company’s overall strategic and marketing directions among other things, and the Ambassador of Italy to Malaysia was there as well.
PJK is the current distributor of Luca Carati in Malaysia.
Now I am not really the sort of person who knows a great deal about luxury brands and especially luxury jewellery brands. So I had never heard of the brand until the press release about the launch arrived in my inbox. But I was curious to see how the brand marketed itself (and even more curious to see how expensive the product is).
Well, without trying to hard, I found out that Luca Carati’s current brand ambassador is tennis star, Ana Ivanovic and her collection is available in Malaysia at Poh Kong PJ Gallery. And the whole collection will set you back over RM1 million for the three pieces. The most expensive piece being the Diamond Chain (pictured) piece which costs around RM700, 000. It's on the model's head.
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