Not keen on green

The ability for green IT to cut carbon footprint and improve ROI for companies is a well known and founded idea, yet a new survey has found less than 10% of firms across Asia Pacific have formally implemented a green IT strategy.

The findings were from Springboard Research which surveyed 1,200 firms in Malaysia, Singapore, greater China, India, and Australia.

The question is why are so little numbers of IT firms not going green when it can (a) help give companies a business advantage, (b) should be part of the company’s CSR strategy anyways, and (c) reduce costs in areas such as energy.

According to the study, when respondents were asked to give reasons for not implementing a green IT strategy, a noteworthy amount of responses were they felt there was no need, and they had other priorities at the moment.

Ok guys, we're going green!

However, the survey did also find that 60% of all firms without a green IT strategy in place plan to implement one in the next 24 months, despite the economic recession.

If the recession isn’t really proving to be a factor in stopping IT firms from going green then what else is?

Perhaps a clearer definition is needed of what constitutes a clear green IT strategy? And how do you implement it as well?

Suggestions?