Sung to the tune of Don Mclean’s American pie. "So bye bye those big upfront buys. Pitched my client who was pliant. But the pitch didn’t fly. And old ad boys were drinking martinis dry. Singing tech has taken us for a ride…"
A bit long but funny stuff. Check it out.
Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image