Monday, June 29, 2009

The Twitter Top 50

Jeff Zweig (Web Guru Asia) recently released his list of Asia’s Top 50 people ranked by Twitter followers. According to his stats, people from 11 different countries made the list which goes to show how universally popular the service has become.

Malaysia had four people on the list ahead of China with three but behind Hong Kong with five and Singapore was represented by seven people. India led the way with 14 ahead of Japan’s nine.

You can check out the full list at his new blog (

The numbers of followers these guys are getting are impressive and it’s great that there were 11 countries on the list. And with four Malaysians on the list, I asked Jeff when is the right time for a brand to enter the Twittersphere?

“As soon as relevant conversations for the brand are taking place on the platform. This can be conversations about the brand itself or about topics that are relevant to consumers of the brand’s products or services.”

He said there a number of free Twitter monitoring tools which can easily enable a brand to assess when the time is right to move onto Twitter. One example is to use the advanced version of Twitter’s own search engine.

“Here, we can enter the relevant search terms within Twitter conversations we would like to track. We can even specify specific geographic locations to ensure we are covering only the areas we are concerned with. Then we can save each search as a custom RSS feed.”

”Once we see a trickle of relevant Twitter conversations start to become a flood, we know it’s time to jump in,” he said.

Jeff also recommends that marketers read a post from called 10 Twitter Best Practices for Brands.

So then I asked, other than fear of unknown, what’s another reason why marketers aren’t jumping at the chance to use Twitter? And is it fair to say they are reluctant because they know they will not have control of the conversation.

He said:

Loss of control is a mindset issue for brands with any type of social media—not just Twitter. However, in my view, brands should embrace this loss of control as an opportunity and not a threat. There are many good reasons for changing to this new mindset.

Here are just two of my favourites:

1) Negative (and positive) conversations about a brand are going to occur across the Internet regardless anyway. Therefore, it’s far better for a brand to engage than to stick its head in the sand and ignore what’s going on. In fact, a mindset of rejecting engagement is far more risky to a brand than not engaging in today’s social media environment. After all, when there is no engagement to a popular negative conversation, everyone can see that the brand has run away scared. Who can trust a brand that does this?

2) By responding in a transparent, sincere and authentic way, brands can even turn avid detractors into loyal fans. And if these originally avid detractors have large followings of their own in social media, brands can benefit immensely through the power of social proof. This is far more convincing and authentic than a press release.

Although I’m certainly a fan of press releases (especially search engine optimised press releases for online distribution in addition to traditional offline releases), here is another reason why only issuing a press release is not good enough:

Offline press releases are one-way messaging that allow no interaction with consumers. Furthermore, the voice of the release is 100% controlled by the brand and this is rarely, if ever, 100% trusted by consumers.

Similar issues were addressed at a recent Tweet-up I went to organised by FusionBrand at TwentyOne bar. Any other thoughts on this?


Anonymous said...




Anonymous said...


提供上千種成人商品線上購物服務--專營情趣商品、男女自慰用品、性感睡衣、情趣用品批發、自慰套、SM商品、逼真情趣娃娃、跳蛋、按摩棒、同志用品、TENGA飛機杯..,可線上刷卡及貨到付款。 ... 收到的東西會有情趣用品的字樣嗎? 轉帳之後,如何通知這筆款項是我付的

eda said...



Anonymous said...

喜餅禮盒 喜餅價格 訂婚禮盒 訂婚喜餅
素食月子餐 飛梭雷射 柔膚雷射 獸醫師 創業鞋之澡堂 洗鞋子 洗包包加盟彌月禮盒 彌月禮 玻尿酸 皮膚科 皮膚科診所 肉毒桿菌 肉毒桿菌瘦臉 脈衝光 除斑 Flex PCB PCB Electronic PCB 衝孔網 菱型網 不鏽鋼 壯陽 成人用品春藥 壯陽藥品 持久 手工水餃 中華湯包 mini usb 催情 增大 模具廠 104法拍網 信義房屋 房屋買賣 台北法拍屋 塑膠射出成型 模具 Odm 塑膠射出模具 Oem代工廠 塑膠射出 塑膠射出廠 模具設計 Precision Mold加盟創業 冷凍宅配 宅配美食 Light guide panels Plastic Products Mold design 沖孔網

Anonymous said...

喇叭網 金屬擴張網Plastic injection Mold developmentInjection Mold Plastic injection molding Injection molding ISO9001認證 射出成形 塑膠製成品塑膠模具設計 模具開發 精密射出 縫衣機塑件Industrial PCB Heavy Copper PCB Microwave PCB Medical PCB Telecom PCB 泡菜 團購美食 創業加盟 水餃 壯陽食品 早洩 情趣用品 湯包 DC Jack tact switch Slide switch Phone Jack USB connector RCA Jack開 關 製網 菱形網 不鏽鋼網 金屬網 無塵室射出 膠框導光板 房屋仲介 法拍屋 法拍 法拍屋查詢系統板橋法拍屋 大台北法拍屋 原裝進口燈飾 流行燈飾 3D立體印刷 印刷服務回收 照明 彩盒 回收電腦 水晶燈

Anonymous said...

進口燈飾 吊燈 led燈 燈飾 磁鐵 消毒 抽水肥 抽化糞池通水管 水管不通 水管不通 化糞池清理 洗水塔 加盟創業 創業加盟 冬令營禮盒包裝 電腦回收 資源回收 禮盒 化妝品盒 藥盒 燈具 禮盒 印刷供應商 彩色盒 禮盒 設計 網版印刷 紙盒工廠 印刷公司 印刷 彩色印刷 包裝 設計pe膜 冬令營 冬令營breading machine food processing equipment frying machine 創業 加盟 早餐店加盟 meat processing equipment food processing mixers 化糞池 通馬桶

Anonymous said...

馬桶不通 food forming patty machine boiling machine 化妝品包 裝 紙盒 breading machine vegetable machine日立冷氣 教育訓練 品質管理 Ohsas 18001casino gaming machine 泰國清邁 iso認證 iso團體旅遊簽證 slot game machine slot machine cabinet 便宜機票gaming machine manufacturer gaming machine 大陸直航旅行社slot machine manufacturer 杭州旅遊北京自由行上海自由行旅遊網