Last night's Web Wednesday, although there was still plenty of drinking and networking going on, seemed a bit duller than usual. Is now the right time for the MDA to freshen up this monthly industry night?
I am pretty sure the numbers last night were the lowest for Web Wednesday so far this year - was it because there was no drink's sponsor this time? Maybe. But Khairul Syahar from Malaysia Airlines and Ian McKee from Vocanic were scheduled to speak which should have made the event, on paper, more attractive or maybe it didn't - how many of us want to sit and listen to another hard sell?
In the end, I didn't see any presentations being done last night but to be fair I am actually open to the idea of having client marketers on stage at Web Wednesday talking about what digital marketing means to their brands. And then get a conversation going with the audience.
They would have to do it early on in the night though, judging from past disasters, the later you leave it the less chance it gets noticed.
Over to you guys.
Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image