Monday, May 24, 2010

Nike Writes The Future

Following in the footsteps of past Nike football ads is the latest effort by the sportswear brand titled "Write The Future" which doesn't disappoint.

Nike went all out this time - the three minute spot is packed with football stars like Wayne Rooney, Didier Drogba, Franck Ribery, Cristiano Ronaldo, Fabio Cannavaro, while also including cameos from other famous faces like Kobe Bryant and Roger Federer.

The goal? To set the scene for the World Cup where many a player has, for better or for worse, etched his name in the history book.

"One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future," says Nike.

I wont spoil it if you haven't already seen it (it aired during last weekend's Champions League Final) but the best bits for me are the scenes with Rooney - although Cannavaro's (he's the Italian defender who clears Drogba's chipped shot off the line) future is pretty hilarious.


The only negative thing I can think of is: Why does Rooney end up becoming a bankrupt trailer park slob? Did he have shares in the stock market (see 1:03 in the clip).

As if Rooney didn't need another reminder that the hopes of an entire nation are resting on him! No pressure! Write The Future or the media will do it for you.

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