Any client, agency, or person involved in digital marketing will cringe when they meet someone who has just introduced himself as "the social media guru."
And it's not because you expect to learn nothing new or practical from this "guru". The cringe-worthiness instead comes from someplace else. A place brilliantly illustrated by this YouTube video below.
WARNING - There's foul language in the video so you get offended easily don't click play. Otherwise...
Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image