Thursday, November 5, 2009

Maxis adds Facebook et al

Maxis has acknowledged Facebook’s impressive growth in Malaysia over the last year, with the launch of a new service called fb2mobile.

The company had previously launched the Friendster Alert service in May 2009 which gave subscribers the ability to receive updates on their Friendster account via SMS. And with the launch of fb2mobile, Maxis now says it is the first mobile communications service provider in Malaysia to provide a full range of mobile services to Facebook, Twitter and Friendster.

Maxis can now connect its mobile subscribers to Facebook and Twitter via SMS and MMS.

It’s not exactly earth shattering news but is another example of the social media craze taking over… everything. Did you know a company called NetProfitQuest (NPQ) is now conducting a "Certificate in Social Media Marketing" programme? It’s supposed to help companies bridge the gap between business goals and the technicalities of social media implementation. (Sounds like something your media agency should be doing).

Anyways, back to the Maxis fb2mobile news. The company says it is also looking to include other major social networking services such as Yahoo and MSN Messenger as well. And anyone who subscribes to fb2mobile alerts get free monthly subscriptions until 28 February 2010 (After that then it’s a monthly charge of RM2).

I guess the last word on this would be it’s good for consumers that a player like Maxis is encouraging, making it easier and cheaper for us to use our mobile phones for something other than making a phone call.

Over two months ago, Aegis (Carat) brokered a deal with Maxis and three leading dailies. It allowed readers of Utusan Malaysia, Sin Chew Daily and The Star to have free access to news via the mobile internet on the Maxis network until 31 October 2009.

Still waiting to hear back from Carat on what the uptake numbers were performing like during the ‘free’ period. Come on, Roy. Share!

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