The viral campaign about a mysterious figure roaming the streets in KL continues to make the newspapers today following yesterdays front page advertorial in The Star.
Today, the advertorial appeared in NST as well and continues the tale of a guy called Ahmad Shazali who made a report about a figure he saw in his neighbourhood at Sri Cempaka. He said it was about 12 feet tall with many heads and stood on two legs.
A quick call to The Star today revealed little, they refused to say who the client was which makes it even more likely that it is a teaser or viral marketing ploy for something.
“Look out for another ad by the end of this week” is all I got before they hung up.
The consensus among the bloggers seems to be that it’s for a new extraterrestrial movie called District 9.
The Mysterious Figure Seen in KL news is also being aired on Hitz.FM and My.FM.
Someone out there has got to know so feel free to drop us an anonymous comment below!
UPDATED: DiGi is behind the mystery ad.
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12 comments:
Its not for a movie.
It's only viral if it spreads naturally, not if its an advertorial or lots of ad space has been bought.
i think this whole 'teaser' campaign is overdone.. its so yesterday
"but my car was a Kancil so it couldn't fit" haha. Maybe its an ad for the Exora!
A "teaser" campaign becomes a cliche the moment it is outed and in this case, the obvious fact that it is an advertorial negates the entire strategy of the campaign.
Love the "teaser", which created the "talk" ... I wonder who is the person behind the idea.
wow - its also on all the AMP sites. hitz.fm, MYFM and era.fm since i checked. Really awesome campaign!!!
In what way is it awesome? Because there was a budget for a radio ad on the AMP stations? If that is your benchmark for awesome, you really need to wake up and realise that there are much better campaigns out there.
maybe its this
http://www.youtube.com/watch?v=N2UB2v82ZRY
Finally it's revealed... check out the papers today.. Its actually an advertisement by DiGi Telecommunications..-- Postpaid + Prepaid, Together in DG family
In that case, I think the teaser failed miserably.
No one can link that without A+M. So A+M has some value afterall.
Hmmm looks like some of the agency or client's people are in here talking up this "awesome" campaign. "wonder who the person behind the campaign is" LOL maybe it's the "awesome" commenter.
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