My Domain Registry, the government agency which handles .my domains is looking for a speaker to fill a slot specifically on online brand management at its upcoming forum titled "Contemporary Developments in Electronic Addressing".
Topics that they want to address during the talk include ".my" internet address as a brand personality, brand strategies and marketing campaigns, and product & service management under a ".my" website.
The talk is slated for 30 minutes but i reckon it would be useful to open up the topics further to give brand managers help with their online branding management. Like how can you use .my domains to monitor and protect your brand online, or in social media strategies, and in search engine optimization, are all possible examples maybe?
In conjunction with National ICT Month 2009, .my Domain Registry has been pretty active of late. When they announced its promotional campaign offering 50% reduction for all new registration and renewal fees, Shariya Haniz Zulkifli, who is the director, said: "In this day and age of the internet, having a unique online identity is just as important as any conventional identity. This is true for both businesses and individuals and in Malaysia, this means having a domain name, or web address, that ends with a .my."
Anyone got thoughts on this?
Anyways Hill & Knowlton are helping them communicate this campaign and are also looking for speakers for the conference which is how I found out about it. The closing date for responses is 29 July.
Over to you guys
Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image