You know it’s not your day when…a client asks you to reach the entire literate world on a budget of less than $8 million.
Spare a thought for Katherine Kinsella, president of Kinsella Media which is an ad agency specializing in notices for class action lawsuits.
When her client Google settled a class action lawsuit (brought on behalf of authors whose works it scanned for its controversial Book Project) it reportedly agreed to pay $125 million to develop a way for consumers to pay for reading a copyrighted book – Google and the writer(s) will split the earnings.
The search begins for writers.
We got the news from our electronic tip off function but it’s making waves around the world.
Basically, Kinsella Media has recommended to Google to run print ads in newspapers, magazines and journals all over the world in a bid to reach writers – because writers are readers.
No easy task. Especially since the ads intend to drive the audience to a website where the settlement is described, and has to be translated into 70 different languages, and… nobody wants to get on the bad side of Google.
if you’re reading this and you’re an author of a piece of work in Malaysia that Google has scanned for its Book Project – well its good you clicked through – I’ve just saved Kinsella Media some of that precious $8 million dollar budget.
Enjoy the long weekend!
Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image