Tuesday, December 1, 2009

15 ways to engage with youth

CSR and mission statements aside, its a rare sight to see an organisation develop a project which actually works in encouraging young people to express what they are passionate about in an entertaining way.

15Malaysia is one of them. This short film project ended with Joshua Chay, UCSI University’s Film and Television student from the School of Mass Communications bag first prize beating 27 others.

Joshua’s video was titled Mama Leong (who is the elderly woman who talks about her life during the time when the Japanese ruled Malaysia in the video).

The clip is well shot and the scene at Jalan Pudu - Bukit Bintang is compelling not least because I know now that our office is located around the corner from where Mama Leong witnessed the Japanese beheading protestors.

Other clips from 15Malaysia project that captured my attention was Meter by Lim Benji and Potong Saga by Ho Yuhang. They were very viral and hilarious. Meter even featured Khairy Jamaluddin, a politician, highlighting issues of language (education) among others, in this country, and the importance of embracing them.

Potong Saga, on the other hand grabs your attention with its message about a Chinese guy who goes through an unnecessary circumcision to get himself eligible for an Islamic bank account because of misguided information regarding the application from three Chinese old chaps.

The films from the 15Malaysia project also made it to the 14th Pusan International Film Festival, giving the filmmakers more exposure than they could have ever dreamed of.

You can watch the films here.