Created by Australian shop CumminsNitro Brisbane for Tourism Queensland, the campaign added to its Best of Show win by also winning the Gold Pencil in the integrated branding campaign category at the One Show.
For those of you who’ve been living under a rock (you missed your big chance!) the ‘Best job in the world’ campaign was part of a three-year AUS$1.7 million global marketing strategy where a selected person would get a paid six-month job as a brand ambassador living on a Great Barrier Reef island.It was positioned as a global search for candidates for the caretaker role of Hamilton Island for six months with a salary of AUS$150,000. And the competition received something like 34,684 applications from 200 countries – while achieving close to $100 million worth of publicity globally. Not bad for $1.7 million campaign.
The One Show accolades also come just one day after Ben Southall was named the winner of the ‘Best job in the world’ competition.
But what do you guys think? Will there be many more awards for this marketing campaign and what about it made it such a great success?
Already we’re seeing other tourism bodies following Tourism Queensland’s lead.
Posts
1 comment:
律師網路行銷食品批發 拉麵 T恤 慈善 店面租賃 店面出租 店面出售 花茶 花草茶 肝癌 健康檢查 身體檢查 飛梭雷射 雷射溶脂 直航機票 養生茶 招牌 led招牌 招牌製作 美國月子中心 保養 美國月子中心 美國月子中心 團體服 OBU 投審會 會計師事務所 會計師 工商登記 彌月蛋糕 公司登記 保時捷 法拉利 福利 <包子 肉粽 宅配美食 四神湯 搬家公司 訂房網花東旅遊 桃園土地 桃園房屋仲介 桃園房屋 桃園房屋網 桃園房屋買賣
Post a Comment