The much talked about ‘Best job in the world’ campaign has taken the top prize at the One Show Awards in New York. Is there more to come?
Created by Australian shop CumminsNitro Brisbane for Tourism Queensland, the campaign added to its Best of Show win by also winning the Gold Pencil in the integrated branding campaign category at the One Show.
For those of you who’ve been living under a rock (you missed your big chance!) the ‘Best job in the world’ campaign was part of a three-year AUS$1.7 million global marketing strategy where a selected person would get a paid six-month job as a brand ambassador living on a Great Barrier Reef island.
It was positioned as a global search for candidates for the caretaker role of Hamilton Island for six months with a salary of AUS$150,000. And the competition received something like 34,684 applications from 200 countries – while achieving close to $100 million worth of publicity globally. Not bad for $1.7 million campaign.
The One Show accolades also come just one day after Ben Southall was named the winner of the ‘Best job in the world’ competition.
But what do you guys think? Will there be many more awards for this marketing campaign and what about it made it such a great success?
Already we’re seeing other tourism bodies following Tourism Queensland’s lead.
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