The show has been described as "putting ordinary people on the trail of celebrities in a revolutionary competitive format.”
“…a compelling way to bring the immediacy of Twitter to life on TV,” reports Variety.
So what does this all mean for Twitter? It certainly legitimises the brand even more and follows shortly after Ashton Kutcher beat CNN to be the first to collect 1 million followers on Twitter.But now that traditional media has again shown faith in Twitter services, should we expect to see more marketers using Twitter features in campaigns?
Like what Skittles has been doing in the US?
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